Social Media Marketing Strategy
Built a strong social media strategy “always on” strategy aligned to Carefre re-brand with the intention to foster an engaging community with new and previous users. Included a clear process for creating, engaging, and measuring success that aligns with brand vision, mission and campaign goals.
Social Playbook
Created new playbook allowing brand social team to align on the day-to-day operations of “how to play” in social media. Complete with brand guidelines, content pillars, tone of voice and more.
Influencer
Partnered with the right creators that are aligned to brand vision and campaign goals. Developed clear brief processes , creator guidelines and measurement KPIs.
Organic Social Media
Designed organic social strategy proactively connects the brand with it's community. A clear brand strategic goal , the editorial content calendars align brand vision, mission and community.
Customer Service
Created guidelines for brand, product or services to engage with an escalation process for crisis management.
Paid Social Media
Paid social strategy inclusive of platform investment complete with reach, benchmarks and reporting on holistic impact to brand campaign goals.
